About The Movement

We are here to lower the bar.

In a world that constantly screams “Hustle,” “Grind,” and “Maximize Your Potential,” one hero dared to ask a brave question: “Can we just… not?”

That hero is Barry.

Who is Barry?

Barry is a brown bear (Ursus procrastinatus). He is not a guru. He is not a life coach. He is barely awake.

Barry represents the inner voice in all of us that wants to hit the snooze button just one more time. He is the patron saint of cancelled plans, the defender of the “horizontal lifestyle,” and the sworn enemy of 6:00 AM alarm clocks.

He doesn’t want to climb the corporate ladder; he wants to build a blanket fort under his desk. He doesn’t want to run a marathon; he wants to be carried.

Our Mission: The Power of “No”

We believe that “No” is a complete sentence.

• No to mandatory fun.
• No to emails marked “URGENT.”
• No to pants (leg prisons).
• No to leaving the house when it’s raining (or sunny, or cloudy).

We created Barry Says No to provide resources for the overworked, the overwhelmed, and the over-it. Whether it’s a book to validate your desire to stay in bed, a blog post to read while you procrastinate, or a hoodie that acts as a social barrier, everything here is designed to help you do less.

The Team (Barry vs. The Humans)

Barry (Founder & CEO): Barry provides the vision. That vision is usually “I want a snack” or “leave me alone.” He handles all high-level strategy, mostly while asleep. He is currently “circling back” on a nap he started in 2018.

The Humans (The Interns): Because Barry cannot type (his paws are too large) and refuses to learn how to use a stamp, a team of sympathetic humans runs the day-to-day operations. We handle the website, print the t-shirts, and ship your books. We work hard so Barry—and you—don’t have to.

Why Shop Here?

Because you are tired. And that is okay. We promise that our clothes are soft, our books are relatable, and our expectations of you are incredibly low.

Welcome to the resistance. Grab a pillow.